Who do we develop business relationships with? (Part 2)

So one group you need to develop relationships with is your contact sphere! 

You must figure out who your contact sphere is!

b.      Of course we have to develop relationships with potential customers

c.       You have to develop relationships with people outside of sphere group who are potential customers

d.      You don’t need thousands of people

Let me explain what I mean by that. Successful networking doesn’t mean running all over town connecting with anyone who happens to be in the room. That’s an exhausting way to acquire customers. A successful business creates a network that is an inch wide and a mile deep, not a mile wide and an inch deep. You can be just as successful knowing 50 people real real well as you can knowing 1000’s of people just a little .   If you get to know 50 people who are mostly in your contact sphere and you develop really strong relationships with these people.  I mean you really get to know them,  you give them referrals, give them chickens, know everything about them, trust them as business professionals. They trust you as a business professional.  You can be phenomenally successful!


Pam Patrone
Building Business Relationships
508-942-9307
pamela284@yahoo.com

Michael Barbarita
Next Step CFO
Relationship Marketing
781-326-3822
yourcfo@nextstepcfo.net

Who do we develop business relationships with?

 We develop relationships with people in our contact sphere groups – What is a contact sphere group?  A contact sphere group is a group of business people who have a symbiotic relationship. They are compatible, noncompetitive professions, such as a lawyer, a CPA, a financial planner and a banker. If you put those four people in a room for an hour or two, they're going to figure out how to do business together. Each one is working with clients that have similar needs but require different services. Hence, they're working that symbiotic relationship.

Think about some of these examples of a contact sphere:

1.       a caterer, a florist, a photographer and the travel agent. This can be called a "wedding mafia"! Because if one gets a referral to a wedding, then they all get a referral to the wedding. These professions, more than most, have truly learned how to work their contact sphere.

2.       Business services sphere: printers, graphic artists, specialty advertising agents and marketing consultants.

3.       Real estate services sphere: residential and commercial real estate agents, a real estate attorney, a moving company and a mortgage brokers.

4.       Contractors Sphere: painters, carpenters, plumbers, landscapers, electricians and interior designers.

5.       Here is another one, a medical sphere, chiropractors, physical therapists, acupuncturists and nutritionists. 

Pam Patrone
Building Business Relationships
508-942-9307
pamela284@yahoo.com

Michael Barbarita
Next Step CFO
Relationship Marketing
781-326-3822
yourcfo@nextstepcfo.net