When Networking, Where Should the Focus Be?
• Our
primary efforts should be on giving referrals to others and helping
others with their businesses. You must have, or at least start to
develop this mindset. It works!
• We
should be focusing on Givers Gain! Now what is Givers Gain? Givers
Gain is a philosophy taken after that old adage what goes around comes
around. If you give, there will be a reciprocal event that takes place
at some point in time. It may not happen right away. You may not even
get something from the person who you gave the referral to. Many times I
have given referrals to let’s say a CPA and all of a sudden out of the
blue a get a referral from a lawyer. I look at this as simply a law of
nature.
• Another
area we should focus on is being interested in others. Everyone else is
being a seller and selling their wares. We stand out when we are
interested in others and interested in their business. In any
Networking meeting, whether it is a Chamber of commerce or a rotary club
or whatever it is. Most people at the meeting are selling something.
We really stand out if we are authentically interested in another
person’s business and helping others in their business.
• By
focusing on helping others, givers gain, and being truly interested in
others, people will get to know and trust you. When people know and
trust you then you will get referrals.
